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  • What Are The New Niches In Direct Response Marketing?
    What Are The New Niches In Direct Response Marketing? This session discussion is about the new niches ... and relationship marketing. From Record of the Society of Actuaries Vol. 15, No. 2. Deferred annuities; ...

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    • Authors: M Nasim Ali, Ronald Jones, H Lund, Bradley M Smith, John A Martin
    • Date: May 1989
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Insurance Applications of Modern Marketing Tools
    Insurance Applications of Modern Marketing Tools Discusses applying modern marketing tools used in other ... to the design, pricing, sale, and promotion of life insurance products. From the 1987 Record of Society ...

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    • Authors: M Nasim Ali, Timothy J Herr, William M Ring, Kenneth E Frantz, Frank R King
    • Date: Apr 1987
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance>Marketing and distribution - Life Insurance